Mashkraft is looking to hire a Senior Internet Marketing Manager for its Lahore office.

We are a young and growing organization based in Toronto, Canada with an offshore office located in Lahore and looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns


• Design, build and maintain our social media presence


• Measure and report performance of all digital marketing campaigns, and assess against goals


• Identify trends and insights, and optimize spend and performance based on the insights


• Brainstorm new and creative growth strategies


• Plan, execute and measure experiments and conversion tests


• Collaborate with internal teams to create landing pages and optimize the user experience


• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints


• Instrument conversion points and optimizes user funnels


• Collaborate with agencies and other vendor partners


• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• Bachelor’s or Master’s in marketing or related discipline


• 5+ years of related marketing experience, ideally in marketing automation, email marketing, or related field


• Proven experience carrying out impactful digital campaigns that drive valuable results


• Experience in the medical-related software


• Solid understanding of paid media landscape, including new/shifting platforms and solutions


• Willingness and ability to stay up-to-date on new digital marketing trends and opportunities


• Highly organized with an ability to manage resources, budgets, and onsite personnel


• Strong communication skills – written and oral


• Capacity to manage multiple projects simultaneously


• The ideal candidate is Google Analytics certified


• Highly organized and proficient at managing multiple projects at a time


• You are metric-driven and have the ability to draw insight from complex marketing data


• Confident with a dynamic personality


• Analytical and data-driven – can track the ROI of paid channels