Job Title: |
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Senior SEO / Digital Marketing Expert |
Category: |
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Marketing |
Total Positions: |
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1 |
Job Location: |
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Lahore |
Gender: |
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No Preference |
Minimum Education: |
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Bachelors |
Career Level: |
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Experienced Professional |
Minimum Experience: |
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5 Years |
Salary Range: |
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PKR 40,000 to 60,000 per Month |
Apply By: |
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Dec 24, 2020 |
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Job Description: |
Digital Marketing Expert Responsibilities
- Planning digital marketing campaigns, including PPC , web, SEO/SEM, email, social media and display advertising
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
JOB short description:
- If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
- You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
- You will work with supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Responsibilities:
- Plan and execute all digital marketing, including PPC, Facebook ads,adsense,.. SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements:
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Expert in Facebook ads & google Adwords PPC
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement.
MUST KNOW
- AdWords PPC
- Facebook ads
- Google analytics
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Company Information |
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Company Name: Ecommerce Impex Company Description: Dubai based internet company with worldwide customer service
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