PPC Specialist/Marketing Manager

GrowthBound Marketing is excited to announce that we are looking for a talented PPC Specialist/Marketing Manager with an ambition and love for digital marketing. As a PPC Specialist/Marketing Manager at GrowthBound, you’ll join a team of international marketing and developing experts who know how to have fun while still delivering excellent results for our clients.

GrowthBound Marketing is based in Salt Lake City, Utah, but we have team members all over the world.

Job description:

Our new PPC Specialist/Marketing Manager will create and manage digital marketing campaigns for our portfolio of clients. This role is for someone with experience managing internet pay-per-click advertising campaigns, including the strategy, keyword research, copywriting, implementation, and analysis of ad performance.

You thrive in building, maintaining, and optimizing digital advertising campaigns and have an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance, and results-oriented problem-solving.

Salary range: 27,000-62,000

Related Responsibilities

• Ideate, create, and execute paid campaigns across Google and Facebook ads

• Oversee clients’ ad spend budgets

• Write and optimize copy for Google Ads and Facebook Ads

• Provide keyword research and analysis

• Analyze click-through rates, conversion rates and relevant KPIs

• Produce monthly campaign reports

• Understand client business objectives and cultivate great working relationships with their point of contact and team

• Develop and drive tactical goals with clients

• Oversee and implement strategic marketing campaigns for GrowthBound Marketing and their clients

• Create reports on campaign performance and present them to client 

• Carry out A/B testing for landing page design and copy, emails, paid ads, etc. 

• Attend team meetings and check-ins to assess project progress and provide tasks 

• Write and optimize copy for conversions for landing pages, service pages, product pages, etc. 

Qualifications

• Extremely fluent in written English 

• 2+ years of hands-on Google Ads

• Excellent teammate and collaborator across teams and roles

• In-depth knowledge of digital and organic marketing, including Google Ads, SEO, marketing automation and content marketing

• An eye for good design and can create ad concepts quickly leveraging basic design thinking (note: graphics design experience is not required but is considered a plus)

• Strong project management skills and the ability to act self-sufficiently

• Ability to work simultaneously on many projects and priorities, which can change frequently

• Experience in copywriting a plus

• Create copy that speaks to key audiences and matches the client’s brand voice

• Experience with marketing automation and email copywriting

• Create cold traffic and remarketing campaigns

• Create automated nurture streams/flows to qualify leads for clients