• To develop an effective marketing plan for admissions campaign
• Develop and execute brand activation strategies to reach target audience
• Planning marketing budget in most cost-effective way
• Preparation of ATL, BTL and Digital Marketing campaigns to enhance admissions
• Comparative & competitive analysis before and after the campaign
• Ensure alignment with all schools and internal stakeholders for delivering same message through marketing campaigns. This includes print campaign, outreach to Schools and Universities, Open Days, Educations Expos etc.
• Work closely with the Communications team to ensure that all communication is aligned with the admissions campaign marketing strategy
• Manage and lead promotional campaign for all programs according to the requirements of concerned departments
• Develop strong relations with print media and relevant agencies to ensure quality and timely coverage with premium placement
• Work closely with media and creative agencies to ensure quality print ads in leading newspapers in line with the print campaign plan
• Takes measures for marketing intelligence and carry out competitive analysis of other universities
• Closely monitor and manage campus/event shoots and brand activation activities
• Plan, lead and supervise the admissions/marketing team to achieve the enrollment goals.

Any other task assigned by Director of the Campus .