Developing strategies for the company’s Marketing activities and leading the Marketing department in executing
strategic initiatives
• Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist
publications - or on the radio, depending on the campaign
• Liaising and networking with a range of stakeholders
• Communicating with target audiences and managing relationships with external stakeholders
• Designing creative concepts for different marketing mediums including electronic and print
• Liaising with designers and printers
• Working with photographers and video crew for interviews, photography etc.
• Assisting in managing marketing budgeting
• Organizing and managing events such as conferences, seminars, receptions and exhibitions
• Keeping a close watch on market trends, market demand and competitors’ activities
• Tracking daily emails and workflow
• Working with in-house designers to produce materials of visual impact and within brand guidelines
• Managing Social Media marketing campaigns and day-to-day activities
• Engaging audiences through Facebook, Instagram, Snapchat, Youtube, LinkedIn and Twitter
Qualifications and Education Requirements
Bachelor’s degree from a reputable local or international University.