We are seeking a skilled and experienced Digital Marketing Expert / Media Buyer to join our team. As a Digital marketing expert, you will be responsible for planning, executing, and optimizing digital advertising campaigns across various platforms, with a primary focus on TikTok, Meta (Facebook and Instagram), and Google Ads.

Position Responsibilities:

• Develop and execute paid social media campaigns across platforms like TikTok, Facebook, Instagram, and Google Ads.
• Conduct in-depth audience research to identify target demographics, interests, and behaviors.
• Set up, launch, and optimize high-performing paid ad campaigns end-to-end.
• Monitor campaign performance and analyze data to optimize for KPIs and ROAS.
• Collaborate with creative teams on compelling ad copy, images, and videos.
• Continuously research industry trends and emerging platforms for new campaign opportunities.
• Prepare reports on campaign metrics, insights, and optimization recommendations.

Required Skills and Experience:

• 1-2 years of experience managing paid social ad campaigns.
• Expert knowledge of TikTok Ads, Facebook Ads Manager, and Google Ads platforms.
• Understanding of targeting tactics, bidding, budget management, and optimization.
• Strong analytical skills and data-driven decision-making abilities.
• Proficient with e-commerce metrics such as ROAS, CPA, CTR, etc.
• Excellent communication and presentation abilities.
• Outstanding organizational and time management skills.
• Self-motivated with the ability to work independently.

We offer competitive compensation packages for qualified candidates.

• Base salary starts at 30,000 to 100,000 PKR.
• Additional performance incentives and bonuses are available for top performers who grow accounts and exceed targets.